Want to know how much your website project would cost?
We redesign underperforming websites into strategic, conversion-focused assets. Our approach preserves what works, replaces what doesn’t, and rebuilds your site on a foundation built for search, speed, and growth.
Most redesigns happen for the wrong reasons. A new logo. A new leadership team. A design that just feels dated. These are valid starting points, but they’re rarely the real problem. A website redesign is worth doing when your current site is getting in the way of your business, and doing it right means understanding why it’s underperforming before deciding how to fix it.
If more than two of these apply to your current website, a redesign is probably worth considering. If more than four apply, you’re likely losing business every month you wait.
Design standards have shifted significantly in the past three to five years. If your site is still using 2019-era layouts, typography, or imagery, visitors may be making judgments about your business before they ever read a word of it.
If your traffic is steady but your leads aren’t growing, the problem is usually on your site, not in your marketing. A redesign focused on conversion architecture can unlock growth without increasing ad spend or traffic.
Over 60% of web traffic is mobile, and Google ranks mobile-first. A site that doesn’t perform on phones or loads slower than three seconds is losing rankings and users at the same time.
Legacy sites often carry years of technical debt: broken internal links, outdated schema, poor site structure, slow load times. A redesign is the right time to fix these foundations rather than patching them one at a time.
If your positioning, messaging, services, or visual identity have changed and your website still reflects the old version of your business, you’re confusing visitors and diluting your brand equity.
Every website is built for a specific moment in a business’s life. If that moment was five years ago and your goals look different now, your site probably isn’t structured to support what you’re trying to accomplish today.
Workshops, audits, and research that uncover what’s working, what isn’t, and what your new site needs to accomplish.
Restructured sitemaps and content organization that align with how your audience actually finds information and makes decisions.
Original design direction tailored to your brand, audience, and business goals. No templates, no stock layouts, no compromises.
301 redirects, schema markup, and technical SEO planned before launch to protect rankings and preserve search equity.
Custom WordPress builds, along with HubSpot, Webflow, and other platforms chosen to match your team and your goals.
Calls to action, forms, and user journeys designed with the same conversion rate optimization principles we apply to live sites.
Managed launches with DNS, SSL, redirect monitoring, and post-launch QA so nothing falls through the cracks.
Post-launch website maintenance and Creative-as-a-Service subscriptions that keep your new site performing after go-live.
Most of the websites we build are redesigns, not new builds. The businesses we work with most often share a few characteristics: they have an existing website that’s generating some traffic and leads but not enough; their brand or business has evolved past what the current site represents; they’re ready to invest in a rebuild that earns its investment back through better performance.
Our redesign projects typically start at $15,000 and scale based on size, complexity, and strategic scope. We’ve found over 100’s of projects that this price point allows us to execute a process to consistently mitigate the negative outcomes sometimes associated with a redesign. For businesses that need a simpler, more template-driven approach, our Small Business Websites service may be a better fit.
Redesigns carry more risk than new builds. Get the strategy right and you come out the other side with a site that performs better than the one before it. Get it wrong and you can lose years of SEO equity, confuse returning visitors, and end up with a worse site than the one you started with. Our process is designed to avoid that.
We start by understanding what you have. Technical audit, content inventory, SEO baseline, analytics review, and stakeholder interviews to identify what’s working, what’s not, and what absolutely needs to carry forward. No redesign decisions are made until we have this picture.
We build a new site architecture informed by your business goals, audience behavior, and SEO opportunities. Existing pages are mapped to new URLs, redirects are planned, and the content strategy is defined before design begins.
We move from structure to visuals in two stages. Wireframes establish the layout and content hierarchy. Mockups bring the design to life with your brand, photography, and messaging applied. You see exactly what the final site will look like before we write any code.
We build the new site while keeping your current site live. Content is migrated carefully, redirects are mapped page-by-page, and the new site is tested across devices and browsers before launch. Custom web design and development done right.
We handle the technical launch — DNS, SSL, redirects, search console updates — and monitor performance closely in the days and weeks after. Rankings, traffic, and conversions are tracked so we can address any issues quickly if they arise.
A redesign is a starting point, not a finish line. We offer website maintenance plans and Creative-as-a-Service subscriptions for ongoing updates, optimization, and improvements after launch.
Most redesign projects take between 10 and 20 weeks from kickoff to launch, depending on site size, content volume, and the level of strategic work involved. Larger sites with extensive content migration or custom functionality can take longer. Our workshop-driven process front-loads the strategic decisions, which keeps the design and development phases efficient.
Our website redesigns typically start at $15,000 and scale based on the size of the site, the level of custom design, and functional requirements. Smaller, more template-driven projects are better served by our Small Business Websites service. You can get a ballpark estimate for your specific project using our free website cost calculator.
Not if the redesign is done correctly. Proper 301 redirects, preserved URL structures where appropriate, and maintained content equity all protect your existing SEO during a migration. We plan the technical SEO strategy before design begins so rankings are protected from day one. Most of our redesign clients see their rankings improve after launch, not decline.
A redesign rebuilds your site from the ground up, usually with a new CMS, new design system, new site structure, and a full content review. A refresh keeps the existing structure and CMS in place and updates the visual design, copy, and key pages. Refreshes are faster and less expensive but carry forward whatever structural or technical issues the current site has. If your site’s foundation is solid, a refresh may be the right choice. If the foundation itself is the problem, a redesign is the better investment.
Yes. Most of the sites we redesign were originally built by other agencies, freelancers, or in-house teams. We handle the full migration from any platform. If your site was built on a template, on a platform you’re trying to leave, or with code that’s difficult to maintain, we can plan the move as part of the redesign scope.
Both, depending on what’s working. Content that’s generating traffic, ranking for keywords, or communicating effectively gets preserved and optimized. Content that’s outdated, underperforming, or off-brand gets rewritten or removed. The goal is to carry forward what’s earning its place and replace what isn’t.
We offer website maintenance plans for ongoing updates, security monitoring, and performance optimization. For businesses that need more hands-on support, our Creative-as-a-Service subscriptions include design, development, and content implementation hours each month. We treat launch as a starting point, not a finish line.
Yes. We work with clients across the tristate (Ohio, Kentucky, Indiana) and throughout the United States. Our process is remote-friendly, with all discovery, design reviews, and project management handled through structured workshops and collaboration tools. About a quarter of our clients are based outside the Cincinnati region.
A redesign is rarely just a design project. It often connects to branding updates, content development, SEO strategy, and ongoing maintenance. We can make things easy and handle them as part of the same engagement.
Turn more of the traffic your new site earns into qualified leads and customers.
Pair your redesign with ongoing SEO so the new site keeps gaining ground long after launch.
Keep your new site secure, updated, and performing through ongoing maintenance plans.
Every great idea starts with a conversation — and we want to have it. Whether you’re looking to build a brand, design a website, or craft a new digital experience, tell us a little more about your project and we’d be happy to see if our team is the right fit.