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eCommerce Website Design

Online stores designed to sell and built to scale with you.

An eCommerce website needs to do more than display products. We build online stores that make it easy for customers to find what they need, trust your brand, and complete their purchase time and time again.

Trusted by Leading Brands and Local Businesses

Custom Online Stores Built for Performance

Your online store should be your best salesperson.

Selling online requires more than a product catalog with a checkout button. Your eCommerce site needs to guide shoppers through discovery, build confidence in your brand, and remove every point of friction between browsing and buying. We design and develop custom online stores on Shopify, WooCommerce, and WordPress, choosing the platform that fits your product catalog, your operations, and your growth plans.

Whether you’re launching your first online store or rebuilding one that isn’t converting, Expedition brings the same strategy-driven process to eCommerce that we bring to every project.

eCommerce Design and Development Services Made better by Expedition:

Custom Storefront Design

Original layouts built around your products, your brand, and how your customers shop.

WooCommerce Development

WordPress-native eCommerce builds for stores that need flexibility and full content control.

Shopify Development

Custom Shopify themes and configurations for stores that need speed, reliability, and simplicity.

Product Page Optimization

Layouts, imagery, and content structured to build trust and drive add-to-cart actions.

Payment Integration

Secure payment gateways, tax configuration, and shipping tools connected and tested before launch.

Mobile Commerce

Mobile-first responsive design so your store converts on every device your customers use.

Checkout Optimization

Streamlined checkout flows designed to reduce abandonment and increase completed purchases.

On-Page SEO

Product and category pages structured with clean URLs, schema markup, and optimized metadata.

Our Process

The same proven process, tailored for eCommerce.

Our eCommerce projects follow the same disciplined framework as our marketing websites, with additional focus on the details that make online stores succeed: product organization, shopping experience, checkout flow, and platform configuration.

Research & Evaluation

Understanding your products, your customers, and your competition.

We start by learning how your customers shop, what your competitors do well (and don’t), and what your product catalog demands from a technical standpoint. This research shapes every decision that follows.

Information Architecture

Organizing your catalog so customers find what they need.

Product taxonomy, category structure, filtering, and navigation are the backbone of any successful eCommerce site. We plan the architecture around how your customers actually browse and search, not just how your inventory is organized internally.

Creative Direction

A visual identity that builds trust and drives purchases.

Online shoppers make snap judgments about credibility. We develop a visual direction that makes your store feel professional, trustworthy, and aligned with your brand, while keeping the focus on your products.

Wireframes & Mockups

See your store take shape before a single product is uploaded.

We wireframe key page types first: homepage, category page, product page, and cart/checkout. Then mockups bring those layouts to life with your actual products, branding, and content.

Development & Testing

Built for speed, security, and a seamless shopping experience.

Our team builds your store with clean code, fast load times, and airtight security. We handle platform configuration, payment gateway integration, shipping setup, tax rules, and thorough testing across devices before anything goes live.

Launch & Ongoing Support

Go live with confidence and keep selling after launch.

We manage your launch, monitor transactions in the days that follow, and stay available to address any issues. When you’re ready for ongoing support, our maintenance plans and CaaS subscriptions keep your store running and evolving.

Take the next step

Contact us today to explore the possibilities of Expedition.

Our Platforms

Built on platforms specifically designed for online selling.

We recommend the eCommerce platform that fits your product catalog, your operational needs, and your team’s comfort level. Most of our stores are built on Shopify or WooCommerce, but we evaluate every project individually to make sure the platform works for you long term.

Explore More

Looking for something different?

Not every website needs a shopping cart. If you’re looking for a different type of website, no problem at all. One of these might be a better fit.

Marketing Websites

Custom websites built on strategy and designed to generate leads and grow your business.

Small Business Websites

Professional websites for growing businesses with practical budgets.

Restaurant and Bar Websites

Menu integration, reservations, events, and atmosphere brought online.

Frequently Asked Questions

Common questions about eCommerce website design and development.

We primarily build on Shopify and WooCommerce. Shopify is ideal for businesses that want a hosted, all-in-one solution with minimal technical overhead. WooCommerce is a strong fit for businesses already on WordPress or those that need more flexibility and customization. We evaluate your goals and needs before recommending a platform.

Our eCommerce projects typically range from $10,000 to $40,000+ depending on the size of your product catalog, the level of custom design, and the integrations required (payment processing, shipping, inventory, email marketing). We offer a free website estimate tool to help you get a ballpark for your project.

Yes. Many of our eCommerce clients come to us because their current store isn’t converting or has outgrown its platform. We can rebuild on the same platform or migrate to a new one, depending on what makes sense for your business.

Every store we build includes on-page SEO fundamentals: clean URLs, structured product data, schema markup, optimized images, and fast load times. For ongoing SEO strategy, we offer dedicated SEO services.

We configure and test your payment gateway (Stripe, PayPal, Square, etc.), set up tax rules, and connect your shipping provider or rate calculator before launch. Every checkout flow is tested with real transactions across devices before your store goes live.

Yes. We handle integrations with email marketing platforms (Klaviyo, Mailchimp), inventory management tools, CRM systems, and accounting software. If your business relies on a specific tool, we’ll make sure your store connects to it.

We offer website maintenance plans for ongoing updates, security, and performance monitoring. For businesses that need regular product updates, seasonal design changes, or ad creative, our Creative-as-a-Service subscriptions include design and development hours each month.

Embark on your Expedition

Ready to explore the possibilities? Let's talk.

Every great idea starts with a conversation — and we want to have it. Whether you’re looking to build a brand, design a website, or craft a new digital experience, tell us a little more about your project and we’d be happy to see if our team is the right fit.