Logan Services A/C, Heat and Plumbing
The challenge
An outdated look made it harder to build trust and showcase local pride.
Logan Services, a trusted provider of residential HVAC and plumbing services, came to us looking for a website that better reflected who they are: approachable, professional, and deeply rooted in the community. Their existing site felt outdated and didn’t align with the quality of service they were known for. It lacked a cohesive visual identity, was clunky to navigate, and didn’t offer a user experience that built confidence among new or returning customers.
As Logan Services continued to grow, they saw the need for a site that not only looked the part but functioned better for marketing and customer engagement. They needed a way to clearly communicate their service offerings, showcase current coupons and deals, and highlight the neighborhoods they proudly serve.
The Solution
A refreshed design built to connect with local customers and drive action.
We began by designing a more modern and engaging visual identity for the site, introducing updated colors, refreshed typography, and custom iconography that complemented their existing brand identity. The goal was to keep the spirit of Logan Services intact while giving the entire experience a cleaner, more contemporary feel that they felt represented them. We also reorganized the site structure to make services easier to find, improving both usability and clarity while allowing for SEO optimization.
To reinforce their local presence, we introduced service area callouts and regional highlights throughout the site—positioning Logan Services as the go-to provider in every neighborhood they serve. A dynamic coupon system was also integrated, allowing the marketing team to easily update promotions and giving customers a seamless way to print or save deals. The result was a website that not only looks the part but actively supports their day-to-day marketing efforts.
The Results
A stronger digital presence that reflects real-world trust and quality.
The redesigned Logan Services website now better reflects their reputation as a reliable, community-focused service provider. With a clearer structure, more accessible information, and refreshed visuals, the site helps build trust with visitors from the very first interaction. Customers can quickly find what they need, explore current offers, and understand exactly how Logan Services can help them; all in a polished, easy-to-navigate experience.
Since launch, the site has helped solidify Logan Services’ position as the hometown choice for HVAC and plumbing needs. The updated design and features not only enhance credibility but make it easier for their internal team to manage promotions, maintain the site, and stay connected with customers across the region.
Local-first strategy
Regional content to highlight where Logan Services operates and reinforce their hometown character.
Streamlined navigation
Clearer paths to key HVAC and plumbing services improve the overall user experience.
Dynamic coupon system
Promos are easy to update, and customers can print or save them with one click.
Updated brand elements
A refreshed design system that keeps the original brand intact while elevating the look and feel.
Embark on your Expedition
Ready to explore the possibilities? Let's talk.
Every great idea starts with a conversation — and we want to have it. Whether you’re looking to build a brand, design a website, or craft a new digital experience, tell us a little more about your project and we’d be happy to see if our team is the right fit.
