First Star Logistics
The challenge
An outdated website didn’t reflect culture—or attract new talent.
First Star Logistics approached us with a clear goal: they needed a website that did a better job of showing who they are and why someone would want to work with them. Their existing site felt generic and outdated, failing to communicate the company’s energetic culture, strong values, and bold personality. For a company competing for top-tier talent in a fast-paced industry, that disconnect was costing them.
More than just a visual update, First Star needed a digital experience that would resonate with potential recruits and stand apart from competitors. Their team culture is dynamic and team-driven—something the old site didn’t capture. Without a compelling brand story and an easy way for interested candidates to explore opportunities, they were missing out on connecting with the right people.
The Solution
A modern, culture-forward redesign built to recruit and inspire.
We worked closely with the First Star team to craft a website that feels as bold and people-focused as their brand truly is. We introduced a refreshed visual direction—featuring stronger color contrast, dynamic layouts, and a tone that matched the confidence and energy of the organization. The updated design gave them a new sense of pride, both internally and externally.
Key pages were restructured to tell the company’s story more authentically, with new photography, culture content, and a dedicated careers section that brings the recruitment journey front and center. Calls to action were added throughout to guide potential applicants and clearly highlight what sets First Star apart as an employer of choice.
The Results
Results that attract talent and strengthen brand perception.
The redesigned site now serves as a critical touchpoint for both recruiting and brand recognition. By combining a more intuitive experience with culture-forward content, First Star is better equipped to connect with job seekers who align with their values—and inspire current team members by reflecting who they are.
The site now speaks directly to future team members, while reinforcing professionalism and capability for customers. With a clearer message, easier navigation, and a more energized tone, First Star is positioned to grow both their team and their business with confidence.
Culture-first recruitment design
Modern layout and photography tell a better brand and team story.
Reorganized content hierarchy
Clearer paths for candidates and customers to find what they need.
Refreshed brand visuals
New colors, typography, and layouts showcase energy and expertise.
Stronger engagement
Calls to action and visual flow help guide users toward applying or connecting.
Embark on your Expedition
Ready to explore the possibilities? Let's talk.
Every great idea starts with a conversation — and we want to have it. Whether you’re looking to build a brand, design a website, or craft a new digital experience, tell us a little more about your project and we’d be happy to see if our team is the right fit.
