Up With Paper
The challenge
A refreshed e-commerce experience for a beloved pop-up brand.
As the original pop-up greeting card company, Up With Paper has long been known for delivering beautifully intricate, tactile experiences. But behind the scenes, their digital infrastructure told a different story. Their previous website felt outdated and was disconnected from their inventory system, requiring teams to manage sales and fulfillment manually. It was a process that slowed things down, introduced errors, and created friction across departments.
Up With Paper came to us looking for more than just a visual refresh. They needed a site that reflected the whimsy and quality of their cards—while also simplifying operations, improving speed to customer, and creating a better buying journey. The redesign needed to be strategic, separating B2C and B2B functions and laying the groundwork for long-term scalability.
The Solution
Bringing magic to the storefront & performance to the backend.
We began by helping Up With Paper untangle their existing architecture, working with them to separate their B2C and B2B operations into distinct experiences. With a clearer path forward, we collaborated on a new product categorization system that would make shopping easier, and worked to restructure the site’s page hierarchy to improve both navigation and SEO.
On the design side, we created a clean, modern look that allowed the personality of their products to shine—keeping the visual tone playful, but elegant. The real game-changer, however, was behind the scenes. We developed a custom WooCommerce/Sage 100 integration that connects their real-time product data directly into their storefront. Fulfillment, sales, and design teams are now in sync, and the entire process—from browsing to buy button—is faster and more seamless.
The Results
Results that connect creativity with operational clarity.
The new Up With Paper website has transformed both how they sell and how they work. Real-time syncing between their online store and Sage 100 has eliminated duplicate efforts and streamlined their internal workflow, making it easier to keep inventory updated and orders fulfilled quickly and accurately. The visual identity has been elevated to better reflect the joy of the product—bringing a more engaging, organized, and intuitive shopping experience to customers.
What started as a design project quickly became a foundational shift in how Up With Paper operates online. By separating B2B and B2C paths, aligning branding with customer expectations, and simplifying fulfillment, the new site gives their team more time to focus on what they do best—bringing delight through paper engineering.
Brand-Aligned Design
A refreshed look that balances playfulness and elegance, letting the artistry of the products take center stage.
Restructured for the Buyer Journey
B2C and B2B separated into distinct platforms with clearer navigation and product categorization.
Seamless Sage Integration
Real-time product syncing with Sage 100 streamlines inventory, fulfillment, and internal collaboration.
Built to Scale
A new e-commerce foundation that supports growth, reduces manual effort, and delights customers.
Embark on your Expedition
Ready to explore the possibilities? Let's talk.
Every great idea starts with a conversation — and we want to have it. Whether you’re looking to build a brand, design a website, or craft a new digital experience, tell us a little more about your project and we’d be happy to see if our team is the right fit.
