Topas
Next generation, high-performance polymer tech.
We designed and built a site that elevated TOPAS beyond the competition in a new and creative way, through a suite of all new brand assets and features that made understanding complex information a breeze.
The challenge
Like many competitors in their space, TOPAS has neglected the power of their digital presence for a number of years. As competitors began to improve, TOPAS needed to follow suite. The existing site lacked a consistent visual style and compelling product imagery, as well as, lacked the ability to make the content approachable.
Our proposal
To address their challenges. we harnessed the power of AI to produce imagery they could use in a highly technical space. These new assets paired with new colors, textures, and iconography to build a fresh and memorable identity.
Additionally, we added a comparison feature for product specifications, improved the form inquiry process to drive more leads, revamped the Tech Center for easier access to information, and enhanced the “Find a Rep” and contact experience with CRM integration.
Embark on your Expedition
Ready to explore the possibilities? Let's talk.
Every great idea starts with a conversation — and we want to have it. Whether you’re looking to build a brand, design a website, or craft a new digital experience, tell us a little more about your project and we’d be happy to see if our team is the right fit.