TOPAS
The challenge
Translating technical excellence into digital clarity.
TOPAS is a leader in advanced polymer technology—but until recently, their digital presence didn’t reflect the innovation behind their materials. Like many of their competitors, their website hadn’t kept up with changing expectations, both visually and functionally. The existing site lacked consistency, compelling visuals, and approachable content—making it difficult for users to understand the depth of TOPAS’ offerings.
With competitors leveling up their online experiences, TOPAS recognized it was time to do the same—and to do it in a way that stood apart. They needed a bold redesign that reflected their next-gen positioning, simplified complex product data, and helped users find what they need, fast.
The Solution
Bold, smart, and built for performance.
To reimagine the TOPAS experience, we started with brand elevation. We introduced new textures, color palettes, and iconography that brought cohesion and energy to the brand—then paired it with a distinctive suite of AI-generated imagery that visually translates their technical expertise into a more modern and engaging experience.
From there, we focused on usability. We introduced a product comparison feature that allows users to quickly evaluate technical specs side-by-side. We streamlined the Tech Center to improve access to data sheets, applications, and documentation. And we improved the lead generation experience by simplifying inquiry forms and integrating their “Find a Rep” system with their CRM—ensuring users reach the right contact faster, and TOPAS can track and follow up with ease.
The Results
Results that feel as advanced as the tech behind them.
The new TOPAS website doesn’t just look better—it works harder. By building a foundation rooted in clarity and accessibility, we’ve helped transform their digital presence into a true asset for their marketing and sales efforts. Complex content is now easier to digest. Users can explore and compare products more intuitively. And with enhanced form functionality and CRM integration, the site is now better positioned to capture and convert interest.
All of this supports a broader shift in perception—TOPAS now stands out as the high-performance innovator they’ve always been, with a website that finally reflects that reality.
Future-Ready Visual Identity
New colors, textures, iconography, and AI-generated imagery form a bold and cohesive brand.
Easier Access to Technical Info
Revamped Tech Center with improved navigation and downloadable resources.
Smart Comparison Tools
Side-by-side product specification views make evaluating options quick and intuitive.
Lead Generation, Optimized
CRM-integrated contact and “Find a Rep” forms improve the inquiry process and boost conversion opportunities.
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Every great idea starts with a conversation — and we want to have it. Whether you’re looking to build a brand, design a website, or craft a new digital experience, tell us a little more about your project and we’d be happy to see if our team is the right fit.
