Shoppe Geo
The challenge
A legacy brand enters the D2C space with a fresh, elevated presence.
For decades, GeoCentral had been a trusted name in the world of crystals and earth-based goods. In 2019, they set out to launch Shoppe Geo—a direct-to-consumer brand that could capture the same passion for natural beauty while building a deeper emotional connection with everyday shoppers. The challenge was to create an entirely new brand and e-commerce experience that felt distinct from the parent company while still honoring its roots.
Their vision was clear: they wanted a look and feel that reflected the innate beauty of their products, conveyed a refined yet approachable message, and delivered a seamless online shopping experience. The site needed to integrate with existing inventory systems and offer flexibility for their internal teams—all while letting the products shine.
The Solution
A new brand and digital storefront grounded in natural beauty.
We partnered with Shoppe Geo to create a full brand identity that felt both bold and grounded. Drawing inspiration from the intricacies of their crystal and stone offerings, we developed a wordmark and supporting design elements that complemented—not competed with—the products. The brand leaned into a clean, versatile aesthetic, with a feminine edge that echoed the uniqueness of what they sell.
On the website, we let product photography take center stage, creating an image-forward grid structure supported by a natural, harmonious color palette. To streamline operations, we built a custom WooCommerce/Sage integration that connects real-time product data directly into the storefront. This custom system eliminated the need for redundant data entry, helping the fulfillment, sales, and design teams work more efficiently and collaboratively across the business.
The Results
A beautiful, intuitive shopping experience that empowers growth.
The Shoppe Geo site now delivers a seamless, elevated shopping experience that supports the brand’s mission to connect customers with nature’s most meaningful gifts. The visual identity feels sophisticated and joyful, while the intuitive layout and grid-based product displays help customers explore collections with ease. As a result, the brand is positioned to stand out in a growing market—both visually and operationally.
The integration of real-time inventory updates has helped streamline internal processes, reducing friction for the Shoppe Geo team and allowing them to focus more on growth and storytelling. With a solid brand foundation and a scalable platform, Shoppe Geo is well-equipped to bring Earth’s natural luxuries to a new generation of customers.
Brand Identity from the Ground Up
A new wordmark and visual system that draws attention to the products, not away from them.
Photo-First Design Approach
An image-forward grid creates an immersive, shoppable experience inspired by the textures and colors of nature.
Custom Inventory Integration
Real-time syncing between WooCommerce and Sage powers more efficient internal operations.
Built for Flexibility and Scale
A scalable platform gives Shoppe Geo the tools they need to grow the brand and explore new opportunities.
Embark on your Expedition
Ready to explore the possibilities? Let's talk.
Every great idea starts with a conversation — and we want to have it. Whether you’re looking to build a brand, design a website, or craft a new digital experience, tell us a little more about your project and we’d be happy to see if our team is the right fit.
