Certified Languages International
The challenge
An outdated website made edits and maintenance a persistent challenge.
We began working with Certified Languages International (CLI) in 2023 in a website maintenance capacity, and it became clear early on that their website was not built to support modern marketing needs. Routine content updates and layout changes often required developer involvement, limiting the agility of the internal team. In addition to technical hurdles, the site had a dated look and feel that no longer reflected the professionalism and expertise of CLI’s brand.
By early 2024, it was clear the website needed more than just ongoing maintenance—it needed a strategic overhaul. The legacy site presented challenges in speed, usability, and scalability, all of which became increasingly problematic as CLI looked to expand their marketing efforts and reach new audiences. Expedition was entrusted with redesigning and developing a new website that would be easier to manage, better aligned with their brand, and more equipped for future growth.
The Solution
A modern, flexible website designed to empower CLI’s marketing team.
Our approach focused on building a streamlined, easy-to-update website that aligned with CLI’s brand and business goals. We restructured the site architecture to improve navigation and clarity for prospective clients, while surfacing key differentiators and service offerings more effectively. The sitemap was thoughtfully revised to enhance both user experience and SEO, with strategic internal linking and improved content hierarchy that made the site easier to explore—and easier to find.
The redesign also provided an opportunity to advance CLI’s visual brand, incorporating updated colors, fonts, textures, and photography to create a more modern and professional impression. Behind the scenes, we implemented a page-building system that allows the internal team to make content and layout changes with confidence and without needing constant development support. The new site is also faster and more performant, providing a better experience across devices and reinforcing CLI’s position as a leader in language services.
The Results
A faster, more flexible website built for growth.
The redesigned website has become a powerful asset for CLI’s internal team and their broader marketing strategy. The improved architecture and interlinking helped streamline the user experience while reinforcing key service areas—contributing to stronger SEO performance across high-priority pages. The updated brand visuals give the site a fresh, professional presence that aligns with CLI’s reputation and mission.
Since launch, the new site has delivered tangible improvements in performance, ease of use, and flexibility. The CLI team can now make updates in-house, launch new pages quickly, and evolve their content without depending on developers. With a strong technical foundation and a scalable design system, CLI is well-positioned to grow and adapt their digital presence in the years ahead.
25% Faster Load Times
Thanks to a cleaner build and optimized assets, the new site delivers content more quickly and efficiently.
Optimized Structure
A revised sitemap and better internal linking make it easier for users (and search engines) to navigate.
Editable Pages
Flexible content blocks give CLI the freedom to build and update pages in-house—no dev team required.
Developed Brand
New colors, typography, textures, and imagery bring CLI’s visual identity into alignment with their leadership in the industry.
25% faster load times
Thanks to a cleaner build and optimized assets, the new site delivers content more quickly and efficiently.
Streamlined structure
A revised sitemap and better internal linking make it easier for users (and search engines) to navigate.
Editable pages
Flexible content blocks give CLI the freedom to build and update pages in-house—no dev team required.
Refreshed brand
New colors, typography, textures, and imagery bring CLI’s visual identity into alignment with their leadership in the industry.
Embark on your Expedition
Ready to explore the possibilities? Let's talk.
Every great idea starts with a conversation — and we want to have it. Whether you’re looking to build a brand, design a website, or craft a new digital experience, tell us a little more about your project and we’d be happy to see if our team is the right fit.
